midnightrhetoric

Summer 06 Syllabus - Code

Page history last edited by LondonOrange 3 yrs ago

MayFifteen

Name-calling.
The self, the wiki, the rhetoric.
Our endeavor: the fundamentals of rhetoric; discussion of its importance.
Intro to the wiki.
Malleability v. Wikifear
Narratives of the Self, Icelandic and otherwise.

MaySixteen

Before coming to class:

Create a blog space in Spring 06 Blogs. Email the instructor (sjv145@psu.edu) with your blog name and wiki handle.
Compose a NarraTive introducing yourself to the rest of the class. Post it to the wiki, making it the first entry of your blog.
Print and read: Charles Krauthammer, \"Of Headless Mice and Men\" (this is in .pdf format and may take some time to download).

Wiki-fear
Who are we? KrauthammerQs
Revision: grammar, action, and e-prime.
And what about audience?
(cut the Krauthammer; instead, do: Rhetoric All Around us - analyze ads)
Logic, Character, Feeling

MaySeventeen

Reference: E-Prime
Revise your NarraTive to conform to the standards of e-prime. Post the revised version to the wiki. Note: For reference, view these examples of e-prime writing: Encounter with a skill saw, Call me
Read all the narratives posted to the wiki by your classmates. Comment and create links between your blog and at least two others.
Print and Read: The Case of Camel
Bring a copy of today's NY Times to class.

ad analysis
Branding
Advertisers
Audience, Dialogue, and the Commons: On the importance of actual audiences

Neural Marketing - In this article, you can read about how marketing logos can affect your brain. Indeed, all of us, as rhetors seek to alter the consciousness of audiences, as individuals in common. Branding is one way to use rhetorical forms to alter consciousness, and branding repetitiously uses language and images to brand itself upon our attention. The case of Pepsi and the Yin Yang symbol shows that these branding strategies very likely draw on common forms humans have long used to attract and re-direct attention. For example: